In 2008, the Company faithfully and
sincerely performed its social
responsibilities in contributing to the
community. Confronted with the
snowstorms in the southern region of
China and the Wenchuan earthquake,
the Company, with a strong sense of
responsibility and mission, made rapid
responses and careful arrangements
to best ensure unblocked
communications and to implement
post-disaster reconstruction works.
The Company also took up the
historic mission of providing services
during the Olympic Games. During the
year, the Company actively
participated in the support of various
social community events in areas such
as poverty alleviation and education,
so as to drive the harmonious
development of the PRC
telecommunications industry and
society as a whole.
Fulfill corporate social
responsibility by relieving
snowstorm disasters and
maintaining
communications
The freezing rain and snowstorm
disasters which occurred in mid-
January 2008 caused severe damage
to communication networks in most
areas of the southern region of China.
During the disaster relief period, the
Company sent a total of 166,568
individuals for emergency rescue and
disaster relief, and transported a large
amount of relief supplies totaling
RMB28 million in value to the disasterstricken
provincial company in the
southern region. At the same time, the
Company sent a total of 447 million
emergency SMSs to the public
nationwide.
For the purpose of resuming
operations at the earliest possible
time, the Company commenced postdisaster
reconstruction works
following the disaster in mid-February
and formulated post-disaster
reconstruction plans and planning
proposals to implement post-disaster
reconstruction projects so as to
ensure the restoration of smooth
communications as soon as possible.
Following the Wenchuan earthquake
on 12 May, almost all communications
in the hardest hit areas of Sichuan
were interrupted. The Company
urgently mobilized a large number of
rescue personnel, vehicles and
emergency devices, and undertook
the provision of technical training to
the VSAT equipment communication
and rescue team in which three
operators jointly participated and
which comprised of 150 members, as
well as installing 100 sets of VSAT
equipment in the hardest hit areas and
the disaster relief command post. The
Company also connected on an urgent basis circuits for government
disaster relief teams and press media
to ensure timely message
transmission to frontline disaster relief
command and in disaster areas. In
addition, the Company immediately
set up hotlines "10010" and "10198"
for victims in search of relatives, and
created an online service zone for
search of relatives on its portal in
order to provide such services, issuing
messages for seeking help, reporting
of well being to family members, and
inquiry on disaster relief and hospital
phone numbers.
To fully restore communications in the
disaster areas of Sichuan, the
Company invested RMB610 million in
construction restoration which
comprised the construction
restoration of a total of 956 base
stations and optical fibres totaling
6,300 km in length. The post-disaster
reconstruction efforts commenced in
August and lasted till December, with
RMB2.2 billion invested in postdisaster
reconstruction, which
comprised of the reconstruction of
optical fibres totaling 70,500 km in
length and the reconstruction of 3,200
base stations. Post-reconstruction
network coverage increased by
almost 15% as compared with
network coverage prior to the
disaster. Capital used by the
Company in relation to restoration and
reconstruction amounted to RMB2.8
billion.
Taking up a historic
mission, successfully
completing the task of
providing communication
services during the
Olympic Games
2008 was China's "Year of the
Olympic Games" which attracted the
world's attention. Being a partner of
the Beijing Olympic Games, the
Company focused significant human
and material resources to construct
the communications service
infrastructure and supporting systems
for the Olympic Games, and
accomplished the task of
safeguarding communications during
the Olympic Games. In addition, by
embracing the philosophy of a "Hitech
Olympic Games", the Company
strived for technology and business
innovation and achieved a number of
"firsts" for communication services
provision in the Olympic history,
displaying advanced level of Chinese
telecommunications development.
During the Olympic Games, a total of
23,000 individuals from the Company
directly participated in Olympic Games
services and security work. The
Company also had personnel on duty
in international locations such as Hong
Kong, Los Angeles, San Francisco,
New York, Tokyo, London and
Frankfurt, involving a total of
approximately 514,000 individuals. At
the "Bird's Nest", the Company
provided high definition TV signals for
16 broadcasting institutions from
around the world to enable more than
4 billion viewers worldwide to
simultaneously watch the grand
opening ceremony of the Olympic
Games, and at the same time,
achieved the concurrent broadcast of
the fireworks display and the opening
ceremony programme through its
teleconferencing system, successfully
accomplishing the historic mission
with which the Company was
entrusted.
Undertaking the important
task of providing general
services in rural areas
Ever since its inception in 2004, the
"Extension of Phone Coverage to
Every Village" project has been and
remains a key project for the
Company. Over the past few years,
the Company has taken the initiative
to undertake obligations relating to
village communication projects in
more than 20 provinces and districts,
and has actively implemented
communication construction in rural
areas, invested a large amount of
capital, constructed large-capacity,
highly efficient, technologically
advanced, safe and reliable highspeed
light transmission networks and
mobile networks covering cities and
villages. The Company has also
simultaneously provided various
means of connection such as
broadband Internet connection,
wireless connection and satellite
connection to provide communication
network coverage in rural areas. With
the rapid development of new
technologies, new communication
networks such as broadband Internet
and mobile Internet have extended
progressively to rural areas. At
present, the Company has provided
various communication services to the
rural market such as mobile phone,
fixed phone, personal handy phone,
broadband Internet, village information
service and various valued-added
businesses.
In 2008, the task target set by the
MIIT for the Company was 3,019
natural villages, involving 17 provinces
and cities. The Company overcame
the impact of various unfavourable
factors such as internal amalgamation
and reorganization, network division
and natural disasters such as freezing
rain and snowstorms and the
Wenchuan earthquake, to not only
meet but exceed the village
communication task target with 3,271
villages.
To contribute to the
community with integrity
and care
Since 2002, the Company has
performed poverty alleviation work in
the state key poverty relief
development counties in Zhangjiakou,
Hebei,and has invested a total of
RMB15 million over six years up to
present and has successively
implemented 32 poverty alleviation
projects. In addition, the Company
has actively initiated community
events and has organized various
community donation events to donate
office computers, office furniture,
clothing and books to certain villages
and schools in poverty alleviation
counties.
Meanwhile, the Company has also
undertaken the task of providing
support to Tibet since 2002, and has
invested a total of RMB40 million over
the past six years and has completed
the construction of 14 engineering
projects such as the Hope primary
school, education training centre,
cultural plaza and housing projects in
an effort to improve the living
conditions of people in Tibet.
In 2008, the Company arranged for
medical teams to carry out cataract
vision recovery operations for 84
impoverished individuals in Shaju
County, Xinjiang, and undertook the
opening ceremony and teacher
training for a local bilingual
kindergarten. The Company also sent
its staff to conduct poverty relief
investigation and research activities in
Heilongjiang, allocated RMB1 million
poverty alleviation funds for the
construction of the teaching building
of the Raohe County Occupational
Education Centre, and organized
activities of subsidizing impoverished
high school students in Raohe County
to contribute to education
development in poverty-stricken
areas.
Facing a future with both opportunities
and challenges, the Company will
continue to maintain its enthusiasm in
social welfare, endeavour to realize
the unification of corporate operations
and social responsibility and further
propel the harmonious development
of enterprises and society.
Updated on 15 April, 2009
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