
Dear Shareholders,
In the first half of 2011, the Company experienced a rapid growth in revenue, continuously optimized its structure, enhanced its network capacity, and gradually improved its profitability. Overall, the Company demonstrated a rapid and healthy development trend.
Financial performance1
In the first half of 2011, the growth of the Company's revenue accelerated. Revenue of the Company (excluding deferred fixed-line upfront connection fee, same hereafter unless otherwise specified) totaled RMB101.385 billion, an increase of 22.9% over the same period last year. Service revenue was RMB90.350 billion, an increase of 13.0% over the same period last year. EBITDA was RMB32.017 billion, an increase of 4.2% over the same period last year. Profit for the period was RMB2.637 billion, a decline of 5.5%. Profitability of the Company was gradually bottoming out based on quarteron-quarter comparison. Basic earnings per share was
RMB0.113 (including deferred fixed-line upfront connection
fee).
In the first half of 2011, operating cash flows of the Company was RMB34.352 billion, an increase of 10.5% over the same period last year. Capital expenditure was RMB25.968 billion, a decline of 22.1% over the same period last year. As at 30 June 2011, debt-to-capitalisation ratio was 31.7% and net debt-to-capitalisation ratio was 25.7%. The Company's debtto-capitalisation structure remained solid.
Business performance1
In the first half year, driven by the rapid growth of the 3G and fixed-line broadband businesses, the growth of the Company's mobile business further accelerated. The fixedline business remained stable. The growth of service revenue over the same period exceeded that of the industry average by 2.9 percentage points, with a gradual increase in the market share. While revenue grew rapidly, the revenue structure continued to improve. Service revenue from the mobile business accounted for 54.2% of the overall service revenue, an increase of 5.3 percentage points over the same period last year.
Mobile business
In the first half of 2011, the Company promoted the largescale development of the 3G business focusing on both quality and quantity, and reinforced the effectiveness of the GSM business. The mobile business showed strong development momentum. As at 30 June 2011, the total number of subscribers of the Company reached 181.61 million, an increase of 15.7% over the same period last year. The penetration rate of 3G subscribers reached 13.2%. Benefiting from the rapid increase in 3G subscriber penetration rate, the overall ARPU of mobile subscribers for the first half year reached RMB46.8, an increase of 9.3% over the same period last year. Incremental revenue from the mobile business increased quarter by quarter. Service revenue for the first half year was RMB48.998 billion, an increase of 25.3% over the same period last year. The percentage of the 3G service revenue of the total revenue was 26.9%.
The large-scale and rapid development of the 3G business: In the first half of 2011, the Company actively optimized sales and marketing policies in terms of 3G products, subsidies, terminals and channels, and expanded the target subscriber group step by step. The 3G business demonstrated large-scale and rapid growth and the net additions of subscribers were 9.885 million. The total number of 3G subscribers reached 23.945 million. The ARPU of 3G subscribers was RMB117.5, a decrease of 11.7% over the same period last year. Service revenue was RMB13.180 billion, an increase of 234% over the same period last year. The quarterly average period-on-period growth rate reached 31.6%.
The Company continuously developed and deepened channel cooperation. Following the strategic partnership with Suning and others, the Company entered into strategic cooperation with national channel cooperation partners such as Guomei and 80 regional chain channels in the first half year, and gradually established a favourable position among mainstream social channels. In addition, the Company continuously strengthened its supporting service capability of social channels in such aspects as products, commission and settlement and established a win-win cooperative model with social channels. This significantly boosted the initiative of channel sales. In the first half year, sales of 3G business through social channels accounted for 51%, an increase of 16 percentage points over the same period last year.
Capitalizing on the industry chain advantage of WCDMA in the smartphones market, the Company further strengthened
its co-operations with various WCDMA industry chain parties,
actively promoted the innovative operations of terminals. In
first half of the year, the Company newly launched over 30
models of strategically customized handsets. The Company
also took bold measures in innovation and redefined mobile
Internet handsets with experience and price as the core
elements. In June, the Company launched the first “Thousand-RMB Wide Screen Smartphone” in mainland China. The
handset was well received by the market and became an
important driving force for the large-scale development of
mid and low-end subscriber base.
With respect to contents and applications, the Company
focused on products such as music, video, reading and
application stores, established a diversified base of partners,
enriched content resources, improved product experience,
and continuously nourished subscribers' consumption habit
of data service. In the first half year, 3G subscribers' monthly
average data volumn reached 265.6MB, an increase of 86.0%
over the same period last year.
The GSM business maintained steady growth: The
Company upheld both development and maintenance,
strengthened subscriber retention, actively promoted voice
package operations and enhanced the effectiveness of GSM
business development. The GSM business maintained steady
growth. In the first half year, the net additions of GSM
subscribers were 4.299 million and the total number of
subscribers reached 157.665 million. The ARPU of
subscribers was RMB38.3, a decrease of 3.8% over the same
period last year. Service revenue was RMB35.818 billion, an
increase of 1.9% over the same period last year.
Fixed-line business
In the first half of 2011, the Company actively promoted the
marketing of fixed-line broadband speed enhancement. The
net additions of broadband subscribers were 5.098 million
and the total number of subscribers reached 52.322 million,
an increase of 19.6% over the same period last year. Service
revenue of the broadband service was RMB17.172 billion,
an increase of 18.7% over the same period last year.
Confronted with severe challenges arising from factors such
as mobile substitution, the Company actively promoted the
integrated business and voice package marketing and
endeavored to mitigate the decline in the local telephone
business2. In the first half of 2011, the total loss of local
telephone subscribers was 1.177 million and the total number
of subscribers was 95.458 million, of which, the loss of PHS
subscribers was 2.951 million and its total number of
subscribers was 10.472 million. The local telephone business2
recorded service revenue of RMB17.663 billion, a decline of
15.0% over the same period last year.
Benefiting from the rapid growth of businesses such as fixedline
broadband business, service revenue from the fixed-line
business of the Company was RMB40.903 billion for the first
half year, an increase of 2.5% over the same period last year.
Integrated business and industry applications
In the first half year, the Company emphasizing on optimizing
the marketing organization system and the industry
applications research and development support system, both
of which are tailored to the needs of corporate customers.
Using industry applications as the breakthrough point, the
Company expanded the corporate customer market and
gradually built up the influence of “WO?Business” in the six
major areas, namely banking, securities, insurance,
automobile, aerospace and central-government-owned
enterprises, with industry application user development
beginning to take shape. In the first half year, the Company
developed over 3 million subscribers in the five major industry
applications, namely mobile OA, government enforcement,
automotive information services, monitoring and surveillance
and stock trading/wireless internet cards.
For family subscribers, the Company actively marketed the
“WO?Family” integrated product with fixed-line broadband
as the core service. As at 30 June, the total number of
“WO?Family” package subscribers reached 3.7 million and
the broadband family subscriber penetration rate reached
8.7%.
Network building
In the first half year, the Company continued to speed up 3G
network building, continued to enhance the GSM network,
accelerated the broadband network upgrade and speed
enhancement and stepped up its efforts in WiFi hotspot
deployment to meet growing business development needs.
As at 30 June 2011, the total number of 3G base stations
was 203,000, an increase of 32.8% over the same period
last year. The HSPA+ network covered 56 key cities
nationwide and can provide network services with a downlink
rate of 21M for subscribers. The total number of GSM base
stations reached 348,000, an increase of 13.7% over the
same period last year. The total number of fixed-line
broadband access ports reached 74.25 million, an increase
of 26.9% over the same period last year.
Outlook
In the second half year, the Company intends to adhere to its
development strategy to seize market opportunities,
accelerate large-scale development and strive for faster
growth in revenue, significant improvement in profitability and
further enhancement of overall strength and market position.
Major operating measures in the second half year include:
Achieving large-scale development of key businesses.
By fully capitalizing on marketing and incentive policies in
respects of terminals, subsidies, key industry applications and
channels, the Company intends to accelerate the large-scale
development of the 3G business to further increase market
share. The Company also plans to transform the GSM
marketing model in an active and steady way and maintain
the steady development of the GSM business. In addition,
the Company expects to promote the continuous and rapid
growth of the fixed-line broadband business and step up
overall efforts in the marketing of integrated products to
maintain the stability of the fixed-line business.
Driving new breakthroughs in key markets. The
Company intends to further expand the scope for promoting
key industry applications and enhance product advantages
and brand influence to drive a large-scale increase in
corporate customers. The Company plans to optimize the
campus market product system and integrate marketing
resources to achieve breakthrough development in the juvenile
market for key businesses such as 3G business. The
Company also plans to further tap the consumption demand
of rural markets and step up efforts in developing broadband,
GSM and integrated businesses to increase the penetration
rate of the rural subscribers. In addition, the Company plans
to leverage on the product and service advantages of its
international business to effectively increase the market share
in the international business.
Enhancing network and operating support capability.
The Company intends to continue to accelerate 3G network
building, optimize 2G network coverage and expedite indoor
coverage and WLAN establishment to continuously increase
network capacity and improve network quality. The Company
also plans to continue to promote broadband network
upgrade and speed enhancement, expedite optical fibre
access network building and accelerate the substitution of
copper wires by optical fibre to meet growing business
development needs.
Promoting management reform in key areas. The
Company intends to actively promote the reform of the
operating model with a focus on grid marketing and selfowned
sales outlets. While continuing to optimize the
management system and business process, the Company
plans to enhance the full cost management of LAN to facilitate
the continued enhancement of the utilization efficiency of
various resources. Guided by market size and resources
utilization efficiency, the Company also plans to reinforce the
appraisal and remuneration allocation mechanism to fully
inspire the vigor of employees, thereby providing a strong
support for the rapid development of the Company's business
and the continued enhancement of operational efficiency.
Lastly, on behalf of the Board of the Company, I would like to
express my sincere gratitude to the shareholders, the
government and the community for their support to the
development of the Company, and also to the management
and all staff members of the Company for their unremitting
efforts in the development of the Company.
Chang Xiaobing Chairman and Chief Executive Officer
Hong Kong, 24 August 2011
| Note 1: |
Except for earnings per share figure, all revenue and profit for the
period figures mentioned above excluded deferred fixed-line upfront
connection fees of RMB15 million for the first half of 2011 and
RMB130 million for the first half of 2010. |
| Note 2: |
Local telephone business includes local voice service, long-distance
service, fixed-line VAS, interconnection settlement services. |
|